CHAPTER 1: INTRODUCTION
Barrio Restaurant is a top spot authentic Filipino cuisine served Filipino dishes and Western dishes. It started at January 31, 2009. Located at Block B, Lot 12, Asia city near Cititel Hotel besides Cowboy Karaoke. The restaurant is open from 9 am till late daily and can seat from 50-60 people at a time.
CHAPTER 2: NATURE OF THE BUSINESS
Barrio Restaurant also served not only inside their premises but also they also performed outside catering, in any types of events such as birthdays, wedding, theme parties and many more.
BUSINESS HOURS:
9 am till dawn
CONTACT NUMBER:
TEL no: call 650-872-988 place to order
CHAPTER 3: MENU OF BARRIO RESTAURANT
VIAND
FILIPINO SPAGHETTI STYLE
CRISPY FRIED CHICKEN
CHICKEN ADOBO
SIZZLING SQUID
FRIED PRAWNS
BEEF STEAK TAGALOG
MIX VEGGIES
CHOPSUEY
SEA FOOD PAELLA
FRIED RICE
DRINKS
NON-ALCOHOLIC
SOFTDRINKS
SHAKES
JUICES
TEA
MILO
NESCAFE
ALCOHOLIC DRINKS
BEER
WINE
CHAPTER 3: BARRIO RESTAURANT S.W.O.T Analysis
| NAME | STRENGTH | WEAKNESS | OPPURTUNITY | THREAT |
| BARRIO RESTAURANT | -serves Western, Chinese, Malay and Filipino dishes. -good service -friendly staff -organize | -non halal food
| -a large group of Filipino community can promote the restaurant to the other people and locals. | -less entertainment in the restaurant |
| PEPPERMINT RESTAURANT | -Vietnamese or Chinese dishes.
| -slow service | -a very well know restaurant in Kota Kinabalu | -limited staffs but plenty of chairs and tables to dine in |
| COWBOY KARAOKE RESTAURANT | -serves Western food | -service is not good enough | -also a well known night club in Asia City | -very expensive |
CHAPTER 4: THE PRICING OF THE PRODUCT FOR BARRIO RESTAURANT
ON-PREMISE
Barrio Restaurant prices in the menu are both delicious and inexpensive, so expect to spend on average of RM 20 per person. Some menu that you will find out in Barrio restaurant is that they also their discounted menu offer. For example, Set A consists of 3 viands, 2 rice good for two people only worth RM 20. Drinks are not too expensive.
OFF-PREMISE
The package pricing of Barrio Restaurant is based on their "PARTY TRAYS", which means it consists of variety of foods, dessert, amd drinks to choose from and its opposite side is the equivalent prices of each pax.
(sorry if its not clear) but this is the Barrio Party Trays in outside catering operation.CHAPTER 5: MARKETING PLAN OF BARRIO RESTAURANT
They usually give flyers, ads to give to the public in promoting their restaurant to dine in. They also put advertisement in the newspaper about their restaurant actually they published it in the Daily Express newspaper.
By: GLADYS B. DINOPOL
Student I.D no: 01753-05-09
Intake: DCA 05/09
ASIAN TOURISM INTERNATIONAL COLLEGE
posted time: 1:45 pm
posted date: april 14, 2011
THANK YOU! :))
